South Australian Country Fire Service Promotions Unit

Raising awareness of the roles, training and activities of CFS Volunteers state-wide

 
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Bunnings and Dulux fundraising launch
Submitted On Wednesday, January 04, 2006
Submitted By Ashley Hosking

Launching an innovative promotional campaign, leading Australian paint manufacturer, Dulux and major hardware retailer, Bunnings Warehouse, have joined forces to raise funds for rural fire services throughout Australia.

The Dulux/Bunnings Warehouse campaign pledged $5 of the purchase price of 4 litre cans of Dulux 101 or Dulux X10 sold by Bunnings Warehouse stores during the month of March to Australias rural fire services.

Advertisements for the fundraiser have been displayed prominently in Bunnings Warehouse stores and supported by television advertisements nationwide. Proceeds from the campaign will be used by the rural fire services to either purchase much needed equipment and/or be directed to programs that will benefit volunteers.

Pictured on the right is the SA launch at Bunnings Noarlunga, Tuesday the 3rd of January, with representatives from CFS, MFS, Bunnings and Dulux. A Road Crash Rescue demonstration was held as part of the launch.

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